Audience Centricity - What does it mean and how to make it happen
Learn from industry leaders who are on the front line of strategic and tactical deployment on audience centricity.
Panelists
Franklin Parrish
Franklin Parrish
Head of Brand, marketing and Creative Services,
Kaiser Permanente.
Kate Barchie
Kate Barchie
Content Strategy Lead,
Novartis
Jeremy Diamond
Jeremy Diamond
Partner, Chief Strategy Officer,
Distillery
Agenda
Join us on Thursday, March 20 for a hands-on workshop on Audience Centricity: What does it mean and how to make it happen. Meet a group of leaders who are on the front line of strategic and tactical deployment on audience centricity.
David Brown, SVP, Head of Strategy at Knotch will talk with Franklin Parrish, Kate Barchie and Jeremy Diamond, who are all deeply involved in meeting audience needs, and each have a perspective to share that is illuminating.
We will cover topics and questions around:
- What does it truly mean to be audience-centric in marketing?
- Why is this approach more essential today than ever before?
- What are the most effective ways to deeply understand your audience?
- How can content be crafted to authentically meet audience needs?
- What role does personalization play in creating meaningful connections?
- How can brands balance a strong strategic identity with tailored, individualized experiences?
- What metrics and indicators best measure the success of an audience-first approach?
What’s Knotch?
What’s Knotch?
All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
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