Aimee Johnson, Chief Marketing Officer, formerly at Starbucks and Zillow | Data-Driven CMO

Aimee Johnson, Chief Marketing Officer (former Zillow CMO, Starbucks SVP)

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Discussion from this episode includes...

  • Where did Aimee's journey to CMO begin?
  • Combining structure with creativity to build teams and a career
  • Hiring the right people for a balance
  • You have to be excited about what you're doing to have a fulfilling career
  • It's not about the funnel, it's about the human on the other end
  • What's the hardest thing to explain to non-marketers?
  • Do you think tech is behind in understanding the importance of marketing?
  • How do you use content to extend a customer's experience with your brand?
  • Understand how to drive end-to-end customer interactions based on journeys
  • High- or low-consideration, it's still about the heart of the customer
  • The future of marketing is interconnectedness
  • There's momentum in consumer products connected to humans, connected to data
  • Motivate people with positive messages

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