Kim Caldbeck, Chief Marketing Officer, Coursera | Data-Driven CMO

Kim Caldbeck, Chief Marketing Officer, Coursera

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Discussion from this episode includes...

  • 00:56 - About Kim's journey to being CMO
  • 03:53 - Leading marketing at Coursera through IPO
  • 07:28 - The most important thing to explain to non-marketers
  • 15:33 - Deciding when to centralize on content
  • 19:57 - How do you measure your own performance with data?
  • 23:39 - The usability of data products
  • 24:25 - Distinguishing the different functions of data
  • 27:19 - Rollout of Coursera's Marketing Academy
  • 29:27 - Making Coursera free for universities during COVID-19 was the right thing to do
  • 32:56 - How leaders are fostering connection for remote workers
  • 36:28 - One CMO's strategy for the next 12 months
  • 38:37 - How are marketing tactics changing with the changing economy?
  • 40:38 - Kim Caldbeck's advice for other CMOs and marketers

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