Justin Steinman, Chief Marketing Officer, Definitive Healthcare | Data-Driven CMO

Justin Steinman, Chief Marketing Officer, Definitive Healthcare

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Discussion from this episode includes...

  • 01:02 - Justin's path to CMO
  • 07:45 - The importance of creating options in your career
  • 09:20 - How Justin built products at Aetna post-CVS acquisition
  • 12:00 - Taking Definitive Healthcare through IPO
  • 15:45 - How Justin retained his entire team through an IPO
  • 18:13 - Explaining marketing to non-marketers
  • 19:23 - Why are marketers questioned about the value of marketing?
  • 22:37 - A CMO needs to have clear, open metrics
  • 25:46 - Maximizing a marketing budget for efficient growth
  • 29:04 - How to respond if someone asks you to do more with the same budget
  • 32:33 - Measuring what is not immediately quantifiable
  • 35:04 - Tying marketing to business metrics beyond the funnel
  • 36:52 - How can you measure content?
  • 39:58 - Is content a cost center or a profit center?
  • 42:28 - How one CMO is thinking about the next 12 months

New episodes of Data-Driven CMO are released every Thursday.

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