Season 2: New Host, New Series. We're back on Sept. 13!

Trailer: New host, new season, new show. Pros & Content returns!

Knotch is back with two incredible series: the tried-and-true Pros & Content, and a new series, Data-Driven CMO. In Pros & Content, new host Ellen Schwartze interviews marketing leaders who are using audience journey strategies to drive growth and improve ROI at their companies. Guests from Gong, Stack Overflow, Metallic.io, Jobvite, and more join us for practical conversations on how they do it.

In Data-Driven CMO, Anda Gansca interviews CMOs who are ahead of the curve when it comes to the intersection of content and data, and how they use both to move their business forward. We reveal their unique perspectives, plus personal stories and career advice.

Follow Knotch on LinkedIn for live Q&A sessions with our guests each week as episodes drop.

New episodes of Pros & Content are released every Tuesday. New episodes of Data-Driven CMO are released every Thursday. See more episodes

Become a thought leader

Building the Business Case for Thought Leadership in the AI Era - Key Takeaways

Ambition Over Caution: Lessons from Knotch's 2025 Pros & Content Summit

Not All Traffic Is Good Traffic: Why Hidden Risks in High-Performing Pages Deserve a Closer Look

Knotch Study: Embracing Agentic AI

Knotch Reveals How Survey Question Design Impacts Audience Sentiment

The Modern Content Enterprise in the AI Era: Six Favorites Takeaways

LLMs vs. SEO: Inside Knotch’s Latest Data on Evolving Audience Behavior

2025 Enterprise Content Marketing Benchmarks, Budgets, and Trends

Why Most Brands Fail at Audience-Centric Marketing - And How Yours Can Succeed - Key Takeaways

Knotchimonials

Trusted by the largest (and now smartest) brands in the world.

“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop

Director, Digital Marketing, Insperity

"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda

CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson

Director of Content Strategy, Smile Train