The Importance of Thematic Distinctness in the AI era
As AI floods the content ecosystem, brands must define—and defend—their unique voice. This workshop explores how to craft content themes that break through noise and build brand authority.
Panelists
Franklin Parrish
Franklin Parrish
Sr. Director, Brand, Marketing, and Creative Services, Kaiser Permanente, Mid-Atlantic States
Andrew Richdale
Andrew Richdale
Editorial Director, Writing Studio, Dropbox
Jenn Eldin
Jenn Eldin
SVP, Head of Content Marketing,
Bank of America
Erin Malloy
Erin Malloy
Director, Content Strategy & Analytics, Knotch
Agenda
As AI floods the content ecosystem, brands must define—and defend—their unique voice. This workshop explores how to craft content themes that break through noise and build brand authority.
Franklin Parrish - Sr. Director, Brand, Marketing, and Creative Services, Kaiser Permanente, Mid-Atlantic States
Andrew Richdale - Editorial Director, Writing Studio, Dropbox
Jenn Eldin - SVP, Head of Content Marketing, Bank of America
Erin Malloy - Director, Content Strategy & Analytics, Knotch
We will cover topics and questions around:
- How thematic distinctness builds stronger brand recognition.
- What makes a content theme resonate with audiences and stand out from competitors.
- Steps to develop themes that reflect your brand, connect with your audience, and support business goals.
- How to apply those themes through a flexible, strategic content framework.
- Maintaining your brand’s voice while responding to cultural moments and leveraging AI tools.
What’s Knotch?
What’s Knotch?
All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
Most brands struggle to stand out without their logo. Discover insights from Kaiser Permanente and Bank of America on how thematic distinctness—through audience relevance, unique value, emotional resonance, and consistent signals—can make your brand instantly recognizable.
Learn how to win in today’s evolving search landscape with expert insights from Knotch, University of Phoenix, and New Media Advisors. From LLM visibility to the crocodile mouth effect, discover 9 actionable strategies to future-proof your SEO.
Discover key takeaways from Knotch’s Pros & Content Summit in NYC, where leaders shared how to balance ambition and caution in the AI era. Insights on brand, content strategy, relevance, and staying human as AI reshapes marketing.
A new Knotch study of 302 marketers reveals a revealing paradox: while 82% are using AI, most remain trapped in a strategic holding pattern—experimenting with tools but not yet embracing Agentic AI that can autonomously act on behalf of brands. The report exposes the trust gap, identifies key adoption barriers, and lays out a roadmap to move from isolated automation to full-scale orchestration, where AI shifts from tool to true marketing colleague.
New data from Knotch reveals that question design directly shapes sentiment and engagement. Helpfulness prompts outperform across the board, while emotional and brand-driven questions offer strategic tradeoffs. Learn which question types yield the clearest insights—and why precision beats scale when it comes to audience feedback.
AI is reshaping enterprise content—but how do top brands actually adapt? Leaders from Google, Siemens, Accenture, and JLL share six powerful lessons on talent, tools, workflows, and why the human edge still matters.
Knotch’s latest analysis shows LLM traffic is small but mighty—delivering 2x+ conversion rates vs. sitewide averages. Explore how LLMs and SEO are reshaping content strategy with deep insights into engagement, efficiency, and intent.
CMI’s 2025 Enterprise Content Marketing report reveals strategy gaps, AI adoption trends, and performance challenges. Explore key highlights and Knotch’s take on what it means for content leaders.
Discover why many brands struggle with true audience-centric marketing and learn actionable strategies to build deeper, more genuine connections with your audience. Insights from experts at Novartis, Distillery, and Kaiser Permanente.
Marketers often focus on first and last-touch content, but data shows mid-touch content is the real conversion driver—accounting for 86% of conversions. Learn how to optimize your mid-journey content for maximum impact.
Discover key insights from Knotch’s AI marketing workshop featuring Robert Rose and Joe Lazer. Learn how AI enhances content creation, personalization, audience understanding, and workflow efficiency—without replacing human creativity.
Don’t ignore low-scroll, low-time pages—learn how high recirculation can drive 4.5x more conversions. Unlock hidden revenue potential with data-driven content strategies from Knotch Labs. 🚀