Your Secret Weapon for Content Performance: Meet Recirculation Rate

Knotch’s research says recirculating rate is a better predictor of conversions than any other engagement metric. Join us to learn how to take full advantage of it.

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Panelists

Tommy Shaker

Manager of Value Delivery, Knotch

Erin Malloy

Director, Content Strategy and Analytics, Knotch

Landon Cowan

Group Account Director, Strategy, Knotch

Keith Wiegold

Sr. Director, Content Strategy, Knotch

Agenda

Many enterprises think their content isn’t performing because it’s not getting attention in the first place. But in reality, what makes content fail to convert is a lack of continuation. It turns out that the best engagement metric to track a successful conversion isn’t time spent on the page or how long someone scrolls, but rather it’s whether they clicked through to another section of your site. In this workshop from Knotch, we’ll take a look at our latest research and reframe recirculation rate as the defining metric of content effectiveness.

In this workshop, a panel of content experts from Knotch will share their individual approaches to improving recirculation and accelerating journey progression, from identifying high-friction “drop-off” moments to designing content ecosystems that move audiences seamlessly from first touch to high-value action. Grounded in real performance data and evolving audience behavior (including AI-influenced discovery patterns and fragmented, multi-session journeys) this session will explore how modern websites must operate not as static destinations, but as dynamic journey engines.

Attendees will learn:

1. How Knotch measures and interprets recirculation rate in context of business outcomes
2. What individual Knotch experts’ strategies are for boosting recirculation and journey progression – and how each approach can be relevant to different enterprises
3. The relationship between recirculation, the “missing middle,” and conversion impact
4. Practical levers for improving journey progression across human and AI-driven traffic
5. The Evolution of Formats & Channels
6. Why content strategy must evolve from page optimization to pathway optimization

Traffic gets visitors in the door, but recirculation is what keeps them moving. Join us for a candid, cross-functional look at how to build momentum that compounds.

What’s Knotch?

All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.

Plots your performance.
Maps your potential.

Knotch One’s always-on content performance audit scores each page based on its impact on your business goals.

Diagnoses the problem.
Prescribes the solution.

We collect engagement, sentiment, conversion, and journey data site-wide - to uncover what’s working, what’s not, and tell you why.

Learns from your data.
Optimizes itself.

Knotch AI learns from your contents performance data - so you can optimize low performing content & repurpose high performing content.

Knotchimonials

Trusted by the largest (and now smartest) brands in the world.

“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop

Director, Digital Marketing, Insperity

"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda

CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson

Director of Content Strategy, Smile Train

Not just a pretty platform

We’re the authority in content strategy & thought-leadership

Your Best Content Isn't the Most Read. It's the Most Continued.

Knotch analyzed 18,500+ pages and found that recirculation rate—not scroll depth or time on page—is the strongest predictor of conversion. See why every 5-point lift in recirculation drives measurable gains and how to optimize for content continuation.

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