Knotch Workshop: The Business Case For Personalization

The Business Case for Personalization

A Knotch Workshop: August 25, 2026, 1:00 PM ET

Marketers are in broad agreement that personalized experiences for prospective customers and site visitors drive better engagement and conversion. But agreement doesn’t make a budget magically appear. Getting personalization funded beyond pilots and prioritized as a long-term strategy requires a business case that speaks the language of executives and stakeholders. Marketers have to be talking about cost, risk, ROI, and strategic fit.

Want to learn how to make the case at your own company? This complimentary workshop, moderated by Knotch's SVP and head of strategy David Brown, gives integrated marketers, website leaders, and content leaders a practical framework for building a compelling, defensible business case for personalization — one they can bring back to leadership to secure buy-in, budget, and the resources they need.

You don’t need a finance background to get the most out of this workshop. We’ll focus on how to frame, structure, and support a business case that resonates with decision-makers.

Our guests

  • Elyse Lindsey, VP, Digital Marketing, Northwestern Mutual
  • Jon Suarez-Davis, Chief Strategy Officer, Transparent Partners
  • Tessa Nadiq, AVP, Product Management - Audiences, Cox Automotive

We hope you'll join us!

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

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Director, Digital Marketing, Insperity

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CMO, Zillow

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Director of Content Strategy, Smile Train