Carla Hassan, Chief Marketing Officer, JPMorgan Chase | Data-Driven CMO

Carla Hassan, Chief Marketing Officer, JPMorgan Chase

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  • 01:12 - How did Carla start her journey as a marketer?
  • 03:59 - How has Carla navigated the career transition from CPG to the financial industry?
  • 05:57 - Put the customer at the heart of marketing to make an impact.
  • 07:16 - What's the hardest thing to explain to non-marketers about marketing?
  • 08:02 - Marketing doesn't exist if it doesn't drive growth
  • 09:23 - What is growth for a large brand?
  • 12:22 - How Carla Hassan handled the Toys R Us bankruptcy while it was happening
  • 14:54 - There are little failures every day; learn from them and use them to enrich yourself.
  • 16:10 - Using data to make decisions, not prove something was a success.
  • 18:41 - Why don't data teams think growth is their responsibility, too?
  • 21:32 - What's the organizational structure for data and marketing at JPMorgan Chase?
  • 24:31 - How can we use customer data appropriately, and in a relevant way?
  • 26:36 - Using data internally for efficiency and feedback loops
  • 29:39 - How do you think about content for the full journey?
  • 33:28 - What changes in strategy will JPMorgan Chase employ in the next 12 months?

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