Vineet Mehra, Chief Marketing Officer, Chime | Data-Driven CMO

Vineet Mehra, Chief Marketing Officer, Chime

Connect with Vineet Mehra. Connect with Anda Gansca. Follow Knotch on LinkedIn. Subscribe to Data-Driven CMO on Apple, Spotify, or your favorite podcast app.

Discussion from this episode includes...

  • 01:55 - Vineet's journey to CMO
  • 05:00 - Marketing is growth.
  • 07:23 - How to approach the work you can't measure
  • 09:12 - How does data function in your team
  • 12:15 - How do you think about the interplay between data, content, and decision-making
  • 15:02 - Who is responsible for optimizing the full customer journey?
  • 17:08 - Think of content relative to the part of the funnel you are trying to activate, and create appropriate goals
  • 18:03 - What's going to change tactically in the next 12 months?
  • 20:49 - Does growth still matter in the face of the economic forecast?
  • 22:21 - Every CMO dreams of $0 investment for growth
  • 23:17 - Three waves of marketing evolution
  • 25:59 - Your marketing recipe has to constantly evolve
  • 27:05 - We're in a new age where creativity AND data drive performance

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