Tony Weisman, Chief Marketing Officer (formerly Dunkin') | Data-Driven CMO

Tony Weisman, former Chief Marketing Officer, Dunkin'

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Discussion from this episode includes...

  • How did Tony get started in marketing?
  • You need a broad understanding of all the stakeholders at your business
  • Don't look for data to validate what you've already done.
  • Senior leaders need to blend data and judgement.
  • "I don't need data; I need insights. Tell me what I don't know."
  • It takes courage and skill to gather data in a coherent way
  • For low-consideration purchases, it's about delight, not loyalty.
  • What can you do to make a less-loyal customer visit you one more time?
  • How have you removed the fear of failure for your teams?
  • "Brand" is elusive (and it's in an unsettled moment)
  • How much of brand creation happens organically?
  • People like to be discoverers
  • What do the next 12 months look like for businesses and marketing budgets?
  • You have to invest in content: a good story and good storyteller.
  • Data is important beyond increasing confidence in decisions you've already made.

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