Live and breathe your growth marketing metrics | Avi Bhatnagar, Metallic.io

Live and breathe your growth marketing metrics | Avi Bhatnagar, Vice President of Growth, Metallic.io

Ellen Schwartze is joined by Avi Bhatnagar, VP of Growth at Metallic.io. They discuss how marketers can claim their seat at the table; tying marketing to revenue and shared outcomes; and the tenacity a growth marketer needs to succeed.

Connect with Avi Bhatnagar

Connect with Ellen Schwartze

Follow Knotch on LinkedIn for Q&A sessions with our guests!

Subscribe to Pros & Content on Apple, Spotify, or your favorite podcast app.

Episode Outline:

  • (02:16) - Marketers now have a seat at the revenue table, and must track success against business KPIs
  • (04:18) - You have to constantly analyze what's happening.
  • (05:10) - What are the "deep funnel" metrics Avi looks at?
  • (06:58) - How can marketing work alongside revenue partners?
  • (08:09) - What skills guide a growth marketer?
  • (09:36) - You have to live and breathe the metrics in growth marketing.
  • (11:51) - How do you instill confidence in the data you have?
  • (15:12) - Show results, and measure in a way that is useful to the business beyond marketing
  • (19:10) - A growth marketer is always chasing what's next
  • (21:04) - Lightning Round!
  • (24:15) - Now is the time for growth marketers to make their mark by making an impact.

New episodes of Pros & Content are released every Tuesday. See more episodes

Become a thought leader

AI, instinct, and the courage to lead: Three lessons from GEICO’s CMO

Knotch Workshop: Found By AI, Chosen By People

Should GEO live inside SEO? Our CEO offers thoughts for the MMA

Why your highest-traffic articles might be dead ends

Key Takeaways: Taking Personalization From Ambition to Action

Is your AI visibility just vanity with better branding?

Where the IAB’s AI visibility framework ends — and the next challenge begins

Key Takeaways: The Business Case For Personalization

AI is changing how brands get discovered – but not how they grow

Knotchimonials

Trusted by the largest (and now smartest) brands in the world.

Get A Demo
See Knotch One

“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train