Knotch Workshop: Found By AI, Chosen By People
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Found By AI, Chosen By People: Creating Content That Earns Visibility And Moves Customers Forward
A Knotch Workshop: October 22, 2026, 1:00 PM ET
AI is changing how customers discover brands, evaluate their options, and arrive at decisions. And this discovery often happens before a website visit even occurs. That means content has two new challenges: One, it needs be attractive and helpful to both agents and human audiences And two, it needs to reassess its impact at various journey stages, because the human audience may be further along than before
Drawing on Knotch Labs research, our own David Brown, Erin Malloy, and Chris Pasquarella will lead an in-depth workshop to define the characteristics of high performing content that meets both the needs of agent and human audiences
We’ll explore:
- How are audience journeys changing with the emergence of AI Search
- What are the must have ingredients for citations and mentions
- Is this the same as SEO or different?
- How to convert content discovery into journey momentum (Don’t forget CTAs)
- Why high-traffic pages can become dead ends
- Where do the needs of agents and humans differ
- Real-life examples of both good and bad content characteristics
- How to define and then measure high performance - share of visibility
You’ll leave with a framework for making existing content more useful to AI agents and human audiences, aligning AI discovery with SEO, and connecting optimization to measurable business outcomes.
We'll see you there!
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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
